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Axtria SalesIQ
Led UX for Axtria’s sales planning and operations platform, turning complex territory and segmentation workflows into an intuitive interface for pharma sales-ops teams.
- Client
- Axtria
- Industry
- Pharma sales operations
- Timeline
- Apr 2015 — Dec 2022
- Technologies
- Wireframing, Prototyping, Workflow UX
Project Overview
Led UX for the sales planning and operations platform (SalesIQ).
Turned complex territory and segmentation workflows into an intuitive interface for pharma sales-ops teams.
Your Role
- User Experience Lead
- Workflow and interface design
Key Features
- Territory planning
- Segmentation workflows
Challenges & Solutions
Challenge: Complex territory and segmentation logic
Solution: An interface designed for pharma sales-ops teams, not for the data model.
Takeaways
Complex sales-ops workflows, made usable.
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