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iBerry learning platforms
Design owner for iBerry’s brand and product experience — brand identity, UI system, and UX from zero through launch across multiple digital-learning applications.
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- Client
- iBerry Solutions
- Industry
- Education technology
- Timeline
- Oct 2010 — Aug 2012
- Technologies
- Brand identity, UI design, Animation
Project Overview
Joined as the design owner for the company’s brand and product experience, building brand identity, UI system, and UX from zero through launch.
Designed layouts, visual assets, and animation for digital learning content.
Your Role
- Brand identity from scratch — visual language, guidelines, and assets
- End-to-end product design across multiple platform applications
- Technical direction to team members across concurrent projects
- Presented design concepts for client approval
Key Features
- Cross-platform visual and interaction language
- Digital media and content design for learning
Challenges & Solutions
Challenge: Building brand and product experience from zero
Solution: A single identity and UI system carried through wireframes, prototypes, and launch across apps.
Takeaways
0→1 brand and product design for a digital-learning company.
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