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Axtria DataMAx
UX for Axtria’s flagship cloud-based commercial data management platform, designed from early concept. The dashboard and workflow experience helped DataMAx become a top performer among major pharma clients.
- Client
- Axtria
- Industry
- Life sciences / commercial data
- Timeline
- Apr 2015 — Dec 2022
- Technologies
- Figma, Wireframing, Dashboard UX
Project Overview
Life sciences cloud software (DataMAx, SalesIQ, CustomerIQ, InsightsMAx) — enterprise SaaS for pharma commercial operations.
Designed the UX for DataMAx from early concept; the dashboard and workflow experience helped it capture significant market share among major pharma clients.
Your Role
- Joined Axtria as its first dedicated UX/UI Designer
- Established the company’s design function from the ground up
- Introduced user research, wireframing, and prototyping where none existed
Key Features
- Dashboard and workflow experience for commercial data management
- User-centred design practices embedded in product development
Challenges & Solutions
Challenge: No dedicated UX function at a growing life-sciences SaaS company
Solution: As the first UX hire, introduced research, wireframing, and prototyping and scaled design capabilities as the company expanded into new products.
Takeaways
A flagship platform whose dashboard and workflow UX helped it perform with major pharma clients.
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