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Axtria CustomerIQ
UX for an omnichannel engagement platform surfacing next-best-action recommendations, helping commercial teams decide how and when to engage healthcare providers.
- Client
- Axtria
- Industry
- Pharma commercial
- Timeline
- Apr 2015 — Dec 2022
- Technologies
- UX research, Prototyping, Omnichannel
Project Overview
Designed the UX for CustomerIQ — an omnichannel engagement platform with next-best-action recommendations.
Helped commercial teams decide how and when to engage healthcare providers.
Your Role
- User Experience Lead
- Omnichannel product UX
Key Features
- Next-best-action recommendations
- Engagement workflow for commercial teams
Challenges & Solutions
Challenge: Recommendations that commercial teams would actually use
Solution: An experience that surfaces how and when to engage healthcare providers, not a black-box score.
Takeaways
Omnichannel engagement UX for pharma commercial teams.
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