Design tied to business metrics
I tie design decisions to metrics the business already tracks, such as feature adoption, support tickets and NPS.
Senior Design Manager, UX & Product Design · 18+ yrs
I design HRMS, wellness and enterprise SaaS products, and I build the n8n and AI automation behind them.
// Skills
Skills
UX & Product
UX strategy User research Wireframing Prototyping Usability testing
Craft & delivery
Interaction design Design systems Design QA HTML CSS JavaScript
AI product design
Agentic workflows Human-in-the-loop design Confidence & explainability AI error and fallback states AI feature metrics
AI in my workflow
Claude ChatGPT Gemini Figma AI
Automation & AI agents
n8n workflows AI agents in n8n Webhooks & APIs LLM integrations (Claude, Gemini) MCP connectors
I enjoy solving complex product problems and turning research, business goals, and technical constraints into clear, intuitive, and shippable experiences. In Figma, I create user flows, prototypes, polished interfaces, and scalable design systems that balance user needs with business outcomes. My approach combines creative thinking with practical decision-making to ensure every solution is meaningful and buildable.
I also lead design teams and collaborate closely with product managers and engineers, using Jira to align design with sprints and roadmaps. I enjoy mentoring designers, improving workflows, and bringing clarity to challenging projects. I value open communication and constructive feedback throughout the design process. I also build the automation behind the experience. I design and ship n8n workflows that connect AI models, APIs and business tools, so the product and the process around it work together.
18+
Years of experience
10+
Product Lines Shipped
8-10
Designers & researchers led
// Why Me
Why me
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Research, design and automation in one lead
18+ years in UX. The last few have been in AI product design. I run research, set design direction, and build the n8n and AI workflows that sit behind the product. I lead a team of 8 to 10 designers and researchers through all of it.
I scale teams & systems
I lead 8 to 10 designers and researchers across product lines, with a shared design system so quality holds as HRMS, Wellness, Rewards, and Onboarding grow.
I design enterprise systems
From Axtria's life-sciences cloud (DataMAx, SalesIQ, CustomerIQ) to Advantage Club's employee-experience suite, designed as connected workflows.
// GenAI-Powered UX
How I design with and for AI
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I use AI at every stage of my design process, and I design AI features that people can trust. Tools speed up the work. People still make the calls.
Designing AI decisions
Agentic AIHuman-in-the-loopAnalytics
I define what triggers the AI, when it can act on its own, when a person has to approve, what the user sees when the model is unsure or wrong, and which metric proves it is working.
Research & synthesis
ClaudeChatGPTGemini
Turn interview notes and transcripts into themes, opportunity areas, and a design direction stakeholders can act on.
Rapid prototyping
Figma AIFigmaPrototyping
I explore several directions in a morning, then review them as critically as I would a junior designer's first draft.
Workflow automation with n8n
n8nAI agentsWebhooksJira
I build n8n workflows that connect AI models, APIs and team tools. They trigger on real events, pass work between AI and people, and log every step so a person can check it. My team uses them for documentation, QA notes and production chores, so their time goes to design decisions.
I designed and built this portfolio with AI in the loop, from layout to code.
// Explore Work
Work
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Case studies, the automation behind them, and the decks I present from. Pick a tab to filter.
Product work across employee experience, life-sciences SaaS and learning platforms: research, strategy and shipped design.
03
HRTech
Onboarding
Enterprise onboarding product, part of a multi-product UX strategy spanning HRMS, Wellness, Rewards & Recognition, Hobby Club, and Sales Incentives.
04
NewWellness
Wellness
Wellness offering introduced as a new product line, expanding the company’s employee-experience portfolio.
05
NewRewards
Sales Incentives
Sales Incentives product introduced as a new offering in the recognition and rewards platform.
06
R&R
Rewards & Recognition
UX strategy and design direction for Rewards & Recognition, a core product line in an employee-experience platform.
07
NewEngagement
Hobby Club
Hobby Club, an employee-engagement product in the suite, designed under a shared UX strategy across product lines.
08
Pharma SaaS
Axtria DataMAx
UX for Axtria’s flagship cloud-based commercial data management platform, designed from early concept. The dashboard and workflow experience helped DataMAx become a top performer among major pharma clients.
09
Sales ops
Axtria SalesIQ
Led UX for Axtria’s sales planning and operations platform, turning complex territory and segmentation workflows into an intuitive interface for pharma sales-ops teams.
10
AI Recommendations
Axtria CustomerIQ
UX for an ML-driven next-best-action platform. I designed how recommendations are shown, explained and acted on, so commercial teams could trust them when deciding how and when to engage healthcare providers.
11
EdTech
iBerry learning platforms
Design owner for iBerry's brand and product experience: brand identity, UI system, and UX from zero through launch across multiple digital-learning applications.
Two systems where AI and n8n do the repeat work, each with its map, flows, screens and deck on one page, then the other projects that have AI or automation inside.
01
NewAI + Automation
AI Recruitment Command Center
UX and design system for Skywalk Consultant's AI recruitment platform. n8n workflows screen and route candidates, and a command center lets recruiters see, check and override every AI decision.
02
NewAI + Automation
MAYA, my personal AI system
Seven n8n builds on one hub: a portfolio chat assistant, an interview-prep web app, a daily design digest, inbox triage, a morning briefing, two chat agents and a Claude to Gemini image pipeline. Results land in Discord, Telegram and Gmail, and most of them run every day.
Also with AI or automation inside
These sit in Case studies too. Each note says where the AI or automation shows up.
03
HRTech
Onboarding
Enterprise onboarding product, part of a multi-product UX strategy spanning HRMS, Wellness, Rewards & Recognition, Hobby Club, and Sales Incentives.
AI in the design process: analysis, research and screen generation with Perplexity, Google Stitch, Claude Design and Figma AI.
04
NewWellness
Wellness
Wellness offering introduced as a new product line, expanding the company’s employee-experience portfolio.
AI in the design process: usage analysis feeds the brief, then Stitch, Claude Design and Figma AI draft screens.
05
NewRewards
Sales Incentives
Sales Incentives product introduced as a new offering in the recognition and rewards platform.
AI in the design process: engagement reports drive the brief, with Perplexity for research and sanity checks.
06
R&R
Rewards & Recognition
UX strategy and design direction for Rewards & Recognition, a core product line in an employee-experience platform.
AI in the design process: usage and engagement analysis decides which pages to redesign first.
07
NewEngagement
Hobby Club
Hobby Club, an employee-engagement product in the suite, designed under a shared UX strategy across product lines.
AI in the design process: community engagement analysis shapes the new pages.
08
Pharma SaaS
Axtria DataMAx
UX for Axtria’s flagship cloud-based commercial data management platform, designed from early concept. The dashboard and workflow experience helped DataMAx become a top performer among major pharma clients.
Rules and data-quality automation. Axtria's public site also describes a GenAI copilot for it.
10
AI Recommendations
Axtria CustomerIQ
UX for an ML-driven next-best-action platform. I designed how recommendations are shown, explained and acted on, so commercial teams could trust them when deciding how and when to engage healthcare providers.
A next-best-action product: the AI suggests what to do, and the design explains each suggestion and lets a rep override it.
The builds inside the two systems
PrototypeAI Recruitment Command Center
Job intake automation
Turns a client's free-text brief into a structured record that waits for review.
- n8n forms
- OpenAI
- Google Sheets
- Gmail
In buildAI Recruitment Command Center
Recruiter command center
Where recruiters see what the AI did, why, and what is waiting for them.
- Figma
- Design system
- n8n
- AI agents
In buildAI Recruitment Command Center
Portals and records
The candidate side, the client side and the records behind both.
- Figma
- Design system
- Poppins and Open Sans
LiveMAYA, my personal AI system
MAYA, the front door
Answers recruiter questions on the site and logs every chat to Discord and Telegram.
- n8n AI Agent
- Gemini Flash Lite
- OpenRouter fallback
- Gemini text to speech
LiveMAYA, my personal AI system
Interview prep
A web app served entirely from n8n that builds a plan and scores practice answers for designers.
- n8n webhooks
- Google Gemini
- n8n Data Tables
- Google Sheets
LiveMAYA, my personal AI system
Daily design news
Reads ten sources each morning and posts a ranked top five.
- RSS
- Google Gemini
- JavaScript code nodes
- Discord
LiveMAYA, my personal AI system
Inbox triage
Splits Gmail into Discord channels so job leads stop hiding between newsletters.
- Gmail
- OpenAI
- Gemini
- Discord
LiveMAYA, my personal AI system
Morning briefing
Posts the day's calendar and open tasks at 8 AM.
- Google Calendar
- Google Tasks
- Discord
ExperimentsMAYA, my personal AI system
Personal assistants
Voice notes and email drafting from chat, built to learn agents, tools and memory.
- n8n AI Agent
- OpenAI
- OpenRouter
- Telegram
LiveMAYA, my personal AI system
Claude to Gemini images
Claude hands a prompt to a webhook, Gemini draws the image and Gmail delivers it.
- n8n MCP server
- Webhook
- Gemini image generation
- Gmail
The presentation behind each project. Click a deck to open it and use the arrow keys to move through the slides.
// Signature Case
AI Recruitment Command Center, designed so people stay in charge
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A recruiter command center on top of n8n automation for Skywalk Consultant. The workflows do the repeat work, and every AI step shows its reasoning and waits for a person.
View Case StudyThe problem
Recruiters spend their day reading CVs, matching them to roles, chasing follow-ups and updating trackers. AI that decides without explaining is not something they can trust with someone's career.
The insight
The design question is how much a person should see and control. Every recommendation needs its reasons, a one step override, and an approval before anything reaches a candidate or a client.
The solution
n8n workflows handle intake, AI structuring and routing. A command center shows recruiters what the AI did, why, and what is waiting, with a review queue for low confidence results.
The impact
In build. The job intake workflow and the design system are done, and the review and pipeline screens are being connected. No time savings are claimed until they are measured.
// What I lead
What I bring to a design team
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Architect UX strategy and design direction for enterprise products. Translate business objectives into scalable, user-centered design strategies, with stakeholder alignment, product discovery, and roadmap planning.
// Process
How I work
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Research & Strategy
Before screens, I align on project goals, user needs, and business constraints: interviews, discovery, and a design direction stakeholders can act on.
Design & Prototype
Wireframes, prototypes, and UI in parallel with engineering. Every component stays maintainable, and design stays on the sprint board in Jira.
QA, Launch & Iterate
Design QA through release, then post-release quality. Usability testing continues after launch.
// Testimonials
What colleagues say
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“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude. He is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
// My Client
Companies I've worked with
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Advantage ClubAxtriaiBerry SolutionsNivio Technologies
// Writing
Writing
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Posts
PostedAug 21, 202626 reactions
After 18 years in UX, here’s what AI actually changed
I’ve spent 18 years in UX, the last few neck-deep in AI product design. Production got cheap. Judgment didn’t. The designers thriving right now aren’t the ones who learned the most prompts — they’re the ones who got faster at asking “is this actually right?”
PostedSep 18, 202615 reactions
AI should improve judgement, not only speed
AI can make designers faster — that doesn’t automatically make a design team better. On my team, AI helps with research synthesis, early exploration, critique and prototyping. Designers stay accountable for context, accessibility, trust and the final call. Accelerate → Review → Decide.
PostedJul 2, 20265 reactions
I’ve earned another certification in Figma
Continuous learning is part of the craft — UI/UX, prototyping, design systems, wireframing, and user-centered problem solving. Each milestone sharpens judgment and keeps delivery sharper.
PostedFeb 11, 20264 reactions
How to Build a UX Portfolio That Gets Attention
A UX portfolio is not about pretty screens — it’s about how you think. In three minutes a recruiter should see the problem, your role, your process, and the outcome. Quality over quantity: 2–3 strong case studies beat eight weak ones.
Hiring a design leader for an AI product?
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