I ship outcomes, not screens
Every design decision ties to a metric the business cares about — feature adoption, support-ticket reduction, conversion, and product NPS.
Hey,
I turn AI into experiences that feel brilliantly human.
Amit Kumar
I craft user-centered product experiences across HRMS, Wellness, Rewards, and enterprise SaaS — combining research, prototyping, and design leadership from discovery through release.
// Skills
UX & Product
UX strategy User research Wireframing Prototyping Usability testing
Craft & delivery
Interaction design Design systems Design QA HTML CSS JavaScript
AI Tools
Figma AI Claude Stitch UX Pilot Ready.AI ChatGPT Gemini Designs.ai Uizard
Prompt Engineering Frameworks
CO-STAR RACE RISEN Zero-Shot One-Shot Contextual Role-Based
I enjoy solving complex product problems and turning research, business goals, and technical constraints into clear, intuitive, and shippable experiences. In Figma, I create user flows, prototypes, polished interfaces, and scalable design systems that balance user needs with business outcomes. My approach combines creative thinking with practical decision-making to ensure every solution is meaningful and buildable.
I also lead design teams and collaborate closely with product managers and engineers, using Jira to align design with sprints and roadmaps. I enjoy mentoring designers, improving workflows, and bringing clarity to challenging projects. I value open communication and constructive feedback throughout the design process. I’m especially interested in how AI-assisted UX can simplify workflows and create more useful, human-centred products.
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Years in Experience
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Product Lines Shipped
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Designers Led
// Why Me
The unfair advantage
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Research + design + AI, one leader
Eighteen years in UX, the last few in AI product design. I bring research, design direction, and GenAI-powered delivery together — and lead a team of five through it.
I scale teams & systems
I lead five UX designers across product lines, with a shared design system so quality holds as HRMS, Wellness, Rewards, and Onboarding grow.
I design enterprise systems
From Axtria’s life-sciences cloud (DataMAx, SalesIQ, CustomerIQ) to Advantage Club’s employee-experience suite — decision loops, not isolated screens.
// GenAI-Powered UX
How I use AI, every single day
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AI isn’t a buzzword on my resume — it’s woven into each stage of the loop. The tools accelerate; the judgment stays human.
Research & synthesis
ClaudeChatGPTGemini
Turn interview notes and transcripts into themes, opportunity areas, and a design direction stakeholders can act on.
Rapid prototyping
Figma AIFigmaPrototyping
Explore multiple credible directions before lunch — then interrogate them the way I’d interrogate a junior designer’s first draft.
Decision systems
Agentic AIHuman-in-the-loopAnalytics
Design what signal starts the AI, when it should act, when a human stays in control, and how we measure real business value.
Automation & systems
ClaudeJiraDesign QA
Speed up documentation, QA notes, and production work so the team spends time on judgment — not on the bottleneck that used to be production.
Even this portfolio was built AI-assisted — designed and shipped with AI in the loop. I don’t just talk about GenAI-powered delivery; you’re looking at it.
// Explore Work
Case studies
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01
HRTech
Onboarding
Enterprise onboarding product — part of a multi-product UX strategy spanning HRMS, Wellness, Rewards & Recognition, Hobby Club, and Sales Incentives.
02
NewWellness
Wellness
Wellness offering introduced as a new product line, expanding the company’s employee-experience portfolio.
03
NewRewards
Sales Incentives
Sales Incentives product introduced as a new offering in the recognition and rewards platform.
04
R&R
Rewards & Recognition
UX strategy and design direction for Rewards & Recognition — a core product line in an employee-experience platform.
05
NewEngagement
Hobby Club
Hobby Club — an employee-engagement product in the suite, designed under a shared UX strategy across product lines.
06
Pharma SaaS
Axtria DataMAx
UX for Axtria’s flagship cloud-based commercial data management platform, designed from early concept. The dashboard and workflow experience helped DataMAx become a top performer among major pharma clients.
07
Sales ops
Axtria SalesIQ
Led UX for Axtria’s sales planning and operations platform, turning complex territory and segmentation workflows into an intuitive interface for pharma sales-ops teams.
08
Omnichannel
Axtria CustomerIQ
UX for an omnichannel engagement platform surfacing next-best-action recommendations, helping commercial teams decide how and when to engage healthcare providers.
09
EdTech
iBerry learning platforms
Design owner for iBerry’s brand and product experience — brand identity, UI system, and UX from zero through launch across multiple digital-learning applications.
// Decks
Presentation & case decks
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Pitch, branding, and full case studies — click a deck to open the presentation. Viewing only; nothing is downloadable.
// Signature Case
Onboarding, without the paperwork
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A mobile & web onboarding platform I designed end-to-end — from research to a scalable design system and analytics-backed rollout.
View Case StudyThe problem
New hires at enterprise clients faced fragmented onboarding — paper forms, missed compliance deadlines, delayed training rollouts, and no single source of truth across HR and department managers.
The insight
User interviews showed 73% of new-hire drop-offs happen in the first 72 hours due to paperwork friction. Making orientation task-driven and mobile-first turns compliance into an engaging habit.
The solution
A unified onboarding experience for mobile & web that digitizes paperwork, streamlines training delivery and orientation scheduling, with analytics to track progress — built on a design system with a team of five designers.
The impact
+35% improvement in design consistency, measurable drop in support queries, and a streamlined multi-tenant platform now deployed across major enterprise workforces.
// Service
End-to-End Product Design Services
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// Process
My Design work Process
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01
Research & Strategy
Before screens, I align on project goals, user needs, and business constraints — interviews, discovery, and a design direction stakeholders can act on.
02
Design & Prototype
Wireframes, prototypes, and UI in parallel with engineering. Every component stays maintainable, and design stays on the sprint board in Jira.
03
QA, Launch & Iterate
Design QA through release, then post-release quality. Usability testing and iteration after launch, not only before it.
// Testimonials
What Colleagues Say About Me
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“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude — he is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude — he is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude — he is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude — he is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
// My Client
Worked With Amazing Companies
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Advantage ClubAxtriaiBerry SolutionsNivio TechnologiesAdvantage ClubAxtriaiBerry SolutionsNivio TechnologiesAdvantage ClubAxtriaiBerry SolutionsNivio TechnologiesAdvantage ClubAxtriaiBerry SolutionsNivio Technologies
// Blogs
Activity
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Posts
Amit Kumar· You
Manager, UX & Product Design | 18 Years in UX Strategy & AI Product Design | Led 5-Designer Team | Drove Product Portfolio Expansion
22h
🎨 DESIGN WITHOUT STRATEGY IS JUST ART
🎨 DESIGN WITHOUT STRATEGY IS JUST ART
Amit Kumar
Amit Kumar· You
Manager, UX & Product Design | 18 Years in UX Strategy & AI Product Design | Led 5-Designer Team | Drove Product Portfolio Expansion
2d
☎️ The Death of IVR: AI Voice Agents vs “Press 1, Press 2”
☎️ The Death of IVR: AI Voice Agents vs “Press 1, Press 2”
Amit Kumar
1
99 impressions
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